Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 CIBS Provides a Look into Augmented Reality - Beauty Packaging

What are you searching for?

Sign in
Exposure

CIBS Provides a Look into Augmented Reality

Author Image

By: Jamie Matusow

Editor-in-Chief



((L-R): Jay Van Buren, Jeannie J. Joshi, Gray Scott

At CIBS’ monthly networking luncheon on March 12 at Opia restaurant in Manhattan, members and their guests were treated to a look into a growing technology and how it can be applied in a retail environment.

 

Jeannie J. Joshi, designer & visual strategist, Joshi Design LLC, Jay Van Buren, creative technologist, Early-Adopter LLC, and Gray Scott, futurist and techno-philosopher, Serious Wonder LLC, told attendees how brands and retailers are becoming increasingly attracted to augmented reality (AR) technology. Two main avenues for application include how it can either be used to draw attention and create an experience with the brand—or how it can simulate the effects of a product on a person (what color eye shadow, lipstick, foundation, etc.) will look best on a raw portrait with no makeup.

 

The team will also be presenting sessions on AR technology at Luxe Pack New York and HBA Global.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters